No act has blown up quite the way Zach Bryan has in the last two years. Beginning during the initial Covid lockdown, buzz has steadily grown to a roar around the young Oklahoma singer/songwriter. His rise has been a throwback to the type of word of mouth grassroots growth that typically was a hallmark of the early internet/pre-streaming era of the music business. A network of individuals rising to form a colossal block of support, fandom and revenue. Just last week, Bryan released his major label debut, a double album entitled American Heartbreak. An ambitious project that is also a
