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DK’s Backyard Innovation

drewkennedypromopic

Last night Drew Kennedy walked out in his backyard with his guitar and a cold beer.  Nothing revelatory about that per se.  Kennedy had also set up a microphone, camera, laptop and a bundle of technology that would’ve made NASA scratch their heads in amazement in the 1960’s.  Nothing particularly special about that either in this day and age.  Plenty of people Skype, FaceTime and stream content online.

No, what made this special is the manner which Drew Kennedy presented this new venture.  Instead of you coming to his gig, he was bringing his show to you.  Wherever you are on whatever device you wanted.  Tablet, laptop, phone.  Your beer.  Your couch.  Your patio.  Your recliner.  It only cost a $1 to get in and you could tip him if he did something you really dug.  He told stories.  Took requests.  Etc.  It was a typical Drew Kennedy show, yet it wasn’t.

Again.  Other artists have done this exact same thing. This one felt more natural. More intimate. More unique.  Kennedy has a knack for this.  Whether it’s writing and releasing a novel or developing his own skiing-songwriting festival, Kennedy is ahead of the curve.  This is the same way.  He’s taken a general, modern music business idea and made it his own.  The future possibilities of private remote concerts and the like is limited only by Kennedy’s imagination.  He made this avenue of musical delivery his own and has already scheduled another one for September.  If you missed last night, I’d suggest tuning in three months from now.

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