In an age when we are are glued to our iPhones and searching YouTube for videos of music we love, it stands to reason that the way bands promote their music should change from just magazine ads and announcing it on the radio.
Cody Canada & The Departed are the newly formed band that everyone is talking about and also eagerly awaiting their first album. Now enter the “Boarding Pass“. It’s a way for the band to deliver video’s, lyrics, updates, photos & even the album itself right to us, the fans, without any effort on our part! the Boarding pass comes in a little tin and is a USB drive housed in a cool neck lanyard. Very well put together. You plug it in to your computer and it launches a program that has all the details you want.. RIGHT THERE!
For 30 bucks you get the new album, fan club membership and a ton of videos and photos that have interviews and stuff that keeps you up to date with what is going on. And… they can push new stuff right to your computer whenever they get it! Sure there’s lot’s of other ways they can deliver this stuff via a website or facebook, but having it all in one place with no other distraction is pretty badass.
This is a HUGE way bands will begin to engage fans. It’s a direct line, straight to us.