Summer is the time of the blockbuster. ¬†Hollywood bankrolls the other 9 months of the year based on what happens between June and August. ¬†Without fail each summer, there is a huge tentpole film that opens up to huge numbers and smashes box office records and predictions. ¬†Before the ink is even dry on the opening night numbers, film executives are busy cooking up ways to recreate the magic. ¬†But, capturing the zeitgeist is a risky and difficult venture. ¬†Rarely do the second go-rounds measure up to the original success on a creative level. ¬†They make gobs of money, but they often trail off rather quickly and are even more quickly forgotten.
There are exceptions such as The Godfather II, The Dark Knight, Toy Story II, The Empire Strikes Back and so on. ¬†But they are very lonely exceptions. ¬†More often than not you’re left with a schlepped together, rushed half wit script and success coasting cast and crew. ¬†Despite this widespread common knowledge, Hollywood markets to us with such fervor that we keep getting excited for the inevitable letdown each time it happens. ¬†(Hangover 2 anyone?).
As consumers and fans, we take that same mentality into our music purchases. ¬†When an artist puts out a transcendent album that we truly dig, we clamor for the follow-up while they’re still touring the record and haven’t even begun writing the next one in most cases. ¬†But, our reactions to music’s second acts are more hasty, volatile and visceral.… Keep Reading