New albums from established artists. ¬†For a great majority of acts they arrive with varying degrees of half-hearted fanfare. ¬†When an artist is particularly hot they can release just about anything and it will sell. ¬†Once they begin to slide down the other side of Mt. Relevance, they must work doubly hard to get just half the attention they did previously. ¬†Their ticket sales may remain sky high, but sales of their new album often flatline. ¬†The masses want to hear what they know. ¬†They’re not interested in “here’s something from our new album”.
That is the constant scenario in music released outside the Americana/Texas scene. ¬†The Texas/Oklahoma region actually craves new music. ¬†We’re on the flip side of that…for the most part. ¬†It’s still hard to get people to buy in to any post-Canonball era Pat Green. ¬† (Or the Load/Re-Load era of Metallica for that matter which still only has me and Josh Grider as champions.)
So, why do some artists thrive and others stagnate?
It’s a tricky equation with a simple answer. ¬†Country music is founded on the strength of songs. ¬†If the song’s good enough it won’t matter if there’s a fourth runner-up beauty contest contestant belting it out or a hardcore troubadour. ¬†The songs are what people connect to. ¬†If the quality of the new stuff isn’t up to par with the expectations of the audience you’re in for trouble.
It’s the reason why Turnpike Troubadours have become so huge despite playing by their own … Keep Reading